How do I market my new online scheduling tool?

Mail Signature:

Each email you send should be an advertisement for your business. Let your customers know that you can also arrange appointments online - ideally with the correct link (URL).


example:

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Why not book your next appointment online - www.OurSaloon.com/appointments

Business cards:

Print business cards with the web address of your online scheduling tool and give every customer a card stating something like "Book your next Appointment in the convenience of your own Home - Online Appointments made easy www.OurSaloon.com"

Email:

From your mailing list email your customers letting them know of this innovative news.

Answering machines...

...and Queue Information Messages:

Tell your customers on voice mail or when on holding patterns that they can now also book their appointments online - with the internet address (URL)

Customer actions:

Make mailings to households in your area with a discount coupon for online bookings. This is a great way of attracting new customers!

Facebook / Twitter:

Post the news to your Facebook / Twitter page and spread the word through your customers and friends.

Homepage:

Make eye catching buttons on your website in order that it attracts the attention of every customer.

Google:

If you use "DerTermin" new customers will find you on the net and book appointments